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How to attract and retain talented millennials and Gen Z

5th September 2019
Employees at a desk

The dynamic of the workplace is changing. So here’s a few ideas of how to attract millennials and Gen Z.

There is a growing demographic of professional millennials (known as generation Y) and their successive Generation Z. Gen- Z being those born after the millennials, between the 1990s and early 2000s.

What defines a Millennial
What defines Generation Z

A recent survey found that millennials are due to make up 50% of the workforce by 2020. So employers are facing increasing competition to attract and retain top talent. Research suggests younger generations prefer to work in relaxed and homely environments.

Talented employees are searching for workplace perks. The challenge is to create a workspace that meets the needs of the youngest employees. Both generations crave something deeper than just a physical space. So good workspace design is crucial to their productivity. This also showcases your brand and company culture.

Employees at a desk

How to attract Millennials and Gen Z

Employees at a desk

Strike the right social-solitary balance.

Millennials and Gen Z place importance on personal space. Compared with other generations, research has revealed a strikingly high level of loneliness within Generation Z. Studies have found high levels of distrust and anxiety. Designing collaborative spaces and breakaway areas may be essential in their success.

These demographics dislike being stuck behind one desk. Innovative ideas include breakout areas and storage that doubles up as seating. Hot desking also encourages a mix of personalities and skills.

Organisations can add portable and adjustable furniture to their offices. This can facilitate freedom and mobility. Picking high function over ordinary designs will add a modern touch. Being flexible will also set you up for the future. In turn this will reduce your costs of change over the long-term.

Employees at a desk green pod

Home Comforts and Wellbeing

For well-being initiatives to work, organisations need to design a workplace that encourages healthy behaviours. Homely, comfortable settings create a relaxed environment with an authentic space to reflect. The progression from outdated corporate designs promotes creative energy.

This is a result of an outcry for a healthy work-life balance to reduce stress and encourage creativity. Research shows engaged employees are more emotionally invested in their work. They will therefore consciously try add value to their company. As a result, to improve workplace relationships employers need to invest in their company culture. This will align employee wellbeing with brand purpose.

green pod
green pod

Workplace Aesthetics

Ensuring your office is appealing results in happier employees. Millennials place importance on the visual appeal of a workplace. After all, this determines their first impression of an organisation.

The use of plants in office design is part of a larger movement toward wellbeing in the office. Employers are aiming to drive change by bringing the outside in. This could include spaces with greenery and natural lighting. Younger generations favour caring design that goes beyond functionality.

As pollution remains a hot topic, plants can clean out the air in workspaces. More than just a trend – biophilic workspaces are encouraged by health experts. Biophilia can be expected to grow (pun intended).

Colours to increase creativity

Younger generations love the quirky and unconventional. Offices can promote an informal environment by using stand-out colours and artwork. Colour boosts mood and efficiency. Try replacing out-dated shades with statement furniture and feature walls. Embracing colour can bring your office to life.

Whilst we want to appeal to younger generations, we can’t forget about the older generations! We like to create spaces that are comfortable for everyone.
https://tsunami-axis.com/trends/make-your-office-agile-to-appeal-to-the-generation-of-the-millennials

green pod

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This entry was posted in Trends|Wellbeing

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