One Global Vision. Six Sage Locations.

Scaling a global business across borders presents an opportunity to unify the workplace experience, strengthen brand identity, and elevate performance. For Sage, this meant delivering a consistent brand experience across six European locations while respecting local context, maintaining ergonomic standards, and executing at pace.

As their commercial furniture partner, Tsunami Axis provided the continuity needed to make this possible — one team, one strategy, six successful deliveries.

The multi-location programme began in Porto in early 2025. Sage developed the core workplace concept in-house, partnering with multiple design firms to evolve and deliver the vision across each location. Spain, France, Germany and the UK quickly moved into live projects, with Barcelona, Bordeaux and Metz running concurrently. Multiple cities, multiple architects, overlapping installation schedules — and a shared expectation that every space would feel unmistakably Sage.

One Team Across Borders

The same Tsunami Axis team, led by Gold Account Program Director, Sophie Davies, remained in place across the programme, from early specification through procurement and installation. That consistency created real depth of knowledge — commercially, logistically and culturally. Decisions in Barcelona were informed by lessons from Porto. Challenges encountered in Metz shaped sequencing in Bordeaux. By the time London mobilised, the process had matured, supplier coordination had tightened and expectations were sharper because they were grounded in lived delivery experience.

This is where global partnership moves beyond alignment and becomes operational discipline. Our role was to consult, specify and procure a furniture strategy robust enough to uphold Sage’s global identity while performing across varied markets, supply chains and regulatory environments.

Building a Recognisable Workplace Language

At the heart of each project was Sage’s global look and feel. Light-filled environments, natural materials and a green-neutral palette create a recognisable identity across every location.

Furniture strategy underpinned that consistency. Task chairs, desks and monitor arms from Humanscale were standardised across all locations, ensuring a consistent ergonomic experience for employees wherever they work. Café spaces featured the Series 7 by Fritz Hansen, while NaughtOne Riley and Percy seating anchored breakout and meeting areas. The result is familiarity without uniformity – a workplace system that works just as well in London as it does in Bordeaux.

Local Expression

Standardisation, however, did not mean neutrality.

Local manufacturers were prioritised where possible, introducing regional nuance while remaining true to Sage’s brand language. Fabrics were kept consistent across the programme, but manufacturers varied to reflect context. Accessories were curated locally, adding subtle personality without disrupting the overarching aesthetic.

Barcelona, Spain

Barcelona, designed by Loop Interiors, brings together more than 600 colleagues in the A111 building within the 22@ district. Across a floor and a half, the space balances functionality and warmth, creating an intuitive environment that supports focus, collaboration and culture.

Sage identified Bordeaux and Metz as key locations in the ongoing refresh of its workplaces in France. While the buildings differ in age and scale, both projects were shaped by the shared ambition to create brand-led workplaces that express the Sage identity while supporting the needs of everyday work.

Led by M Moser Associates, the two offices interpret that vision in ways that respond to their setting. In Bordeaux, overlooking the Garonne River within the Quai Neuf development, an outdoor terrace and bespoke planters extend the experience beyond the interior. In Metz, part of Sage’s original 2000 building has been reimagined into a contemporary, daylight-filled workspace — demonstrating how the same workplace principles can be applied across very different architectural contexts.

Leipzig and Porto, designed by StudioMADD, interpret the global framework through local expression. For example, in Porto, concrete, tile and soft natural textures reference the city’s material heritage while remaining unmistakably Sage.

London, designed by Morgan Lovell, marks the latest milestone in the programme. Located within Tower Bridge Court, the workplace builds on what has been learned across Europe and pushes the ambition further. It demonstrates the strength of a delivery model refined across Europe — built on shared knowledge, sharpened coordination and cumulative experience.

London, UK

A Framework for Future Growth

Each location reinforces the value of a single, embedded team working across borders — not simply delivering furniture, but safeguarding a global workplace standard with clarity and care.

With further European locations planned, this partnership continues to evolve. The ambition remains the same: one global vision, delivered locally, consistently and to the highest standard.